Behr's 2025 Color of the Year is setting trends and sparking conversation. For those looking to make a bold design statement, look no further than this year’s captivating choice: Rumors (MQ1-15). This deep crimson hue strikes the perfect balance between drama and elegance, making it an unexpected yet sophisticated choice for any space.

As Erika Woelfel, Behr’s Vice President of Color and Creative Services, notes, Rumors “brings in a balance of warmth and vitality,” creating focal points in the home when paired with light neutrals. While past trends have favored crisp whites, soft neutrals, and calming blues, a recent shift toward richer, statement-making colors has emerged, with Rumors leading the way. This deep red embodies a timeless elegance while offering a fresh twist on classic design.

Rumors in Action

Curious how to incorporate Rumors into your home? Here are some design ideas to seamlessly integrate this sophisticated shade into your decor:

• Pair with Mixed Metals: Highlight Rumors with metallic finishes like gold, brass, and oil-rubbed bronze for a glamorous look.
• Accent Harmony: Use Rumors as an accent color to complement neutral shades like greige, tan, and gray.
• Focal Wall Drama: As a deep jewel tone, Rumors serves as a beautiful and impactful hue for a focal wall.
• Color Drenching: Color drench a room (AKA paint the walls, ceiling, baseboards, and trim all one hue) for a bold statement.
• Front Door Makeover: Refresh your front door with a new layer of paint. Flank either side of your door with greenery-filled planters to make the color pop.
• Lighting Matters:  Once the room is painted, opt for soft, warm bulbs in your lamps and overhead lighting to complement the color.
   

Where to Buy & Get Inspired

Behr paints are available at Home Depot or online. For interior walls in living rooms, dining rooms, and ceilings, opt for a flat finish. A satin finish is best for use on furniture, doors, and baseboards. For more color inspiration, explore Behr's roster of other 2025 Behr Color Trends including neutrals like Nutmeg Frost (S210-1) and Blank Canvas (DC-003), soft pastels like Frosted Jade (PPU11-13) and Aerial View (S5350-3), and deep jewel tones like Black Sapphire (PPU15-10) and Amazon Jungle (PPU9-24).
 

To see the full list of Behr's 2025 Color Trends and their suggestions on how to use them, visit their website here.